Similarweb is another go-to platform for ecommerce competitor analysis, providing 360-degree insights into market trends and consumer behavior. This tool equips merchants with features like competitor analysis and market trend insights, empowering you to uncover growth opportunities and make informed strategic decisions. Our free website ranking and keyword research tool allows you to uncover high volume keywords to boost your SERP’s. Enter your site below to check for cloaking in the eyes of various search engines and web browsers.
Tools like Google Search Console or Google Analytics may already be familiar to you. Additionally, the Google Analytics tool enables you to monitor and summarize site traffic. Google Trends is a tool that allows users to explore the popularity of search queries over time. Marketers and researchers primarily use it to track how topics of interest evolve in search trends.
- The Screaming Frog SEO Spider is a free or paid tool (depending on the type of SEO audit you need) created by UK-based SEO agency Screaming Frog.
- Yoast is another WordPress plugin with both a free and premium plan.
- With the right affordable tools, you can achieve similar results to what expensive platforms offer while keeping costs under control.
- A 15-day free trial is available with no credit card required.
- This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.
Google Trends
Most tools aggregate massive data sets from multiple sources, filter and model them, and then turn them into practical recommendations. The most advanced platforms even allow real-time collaboration, automated scheduling, and deep integration with other marketing tools. The benefits of using SEO tools are better decision-making, time savings, improved accuracy, scalable optimization, and competitive insights.
With the right affordable tools, you can achieve similar results to what expensive platforms offer while keeping costs under control. Using Google Autocomplete is a great way to find keyword and content ideas, but the Keyword Tool is a completely free tool that makes this process even easier. With a free account, you can get an entire list of relevant keywords to use for your content strategy. Content is constantly changing online, so it’s important to have access to fresh data. In Semrush’s case, the keyword database gets an update every month.
These days, I always use an outreach tool when link building. I used to hate outreach with every fiber of my soul, now I don’t mind it. That’s also the one weakness, I’m still discovering new features I had no idea existed. But I’ve watched SEO beginners try to get their heads around it and they really struggle. By working on the above SEO factors, you can ensure that your website is optimized for search engine success.
Bring more traffic to your website with these free SEO tools
I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword.
This means less time learning the tool and more time improving your SEO. Affordable alternatives often deliver most of the essential SEO Anomaly functionality at a fraction of the cost of premium tools. This makes quality SEO accessible to businesses watching their budget.
These tools can measure the position of the keywords on which your website ranks in search engines. Tracking your website and keyword rankings is an essential part of the SEO process. The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance. It also checks technical elements like XML sitemaps, robots.txt directives, and response codes. Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected. New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform.
It is crucial to use professional tools so that you can make accurate analyzes and inferences in your SEO practices. SEO tools allow you to analyze your website or competitor sites accurately. In this direction, the more detailed and accurate analyses you make, the more efficient optimization practices can be performed. Screaming Frog is a website crawler designed to audit and analyze site structure and technical SEO issues. Marketers and SEO professionals use it to conduct technical SEO audits and discover site-wide issues. See what SERP features are surfacing in the results for a given keyword to better understand the likelihood of getting an organic click versus aiming for inclusion in SERP features.